Looping Group becomes Looping Experiences: a new identity to support our European ambition
Looping Group is opening a new chapter in its history by becoming Looping Experiences. More than just a name change, this new identity reflects the evolution of a group that, since its creation in 2011, has continued to grow and diversify, becoming one of Europe's leading regional leisure park operators.
Today, Looping Experiences brings together 21 parks across 8 European countries, welcoming more than 7.5 million visitors each year. This new identity reflects the diversity of the experiences we offer across our destinations, including amusement parks, water parks, wildlife parks, aquariums, educational leisure sites and immersive accommodation.
An identity that reflects who we have become
Over the years, our group has grown far beyond a collection of parks. We create experiences that inspire emotions, encourage discovery and bring generations together through shared memories.
The name Looping Experiences embodies this ambition while reaffirming our commitment to expanding across Europe, strengthening our employer brand and bringing all our teams together around a shared culture.
This evolution remains true to the values that have always defined us: enjoyment, people, entrepreneurship, authenticity and responsibility.
"Behind every visit to one of our parks lies much more than a ride or an attraction. It is an emotion, a discovery, a moment shared with family or friends. With Looping Experiences, we are reaffirming what has been at the heart of our group since day one: creating experiences that build memories and meaningful connections. This new identity tells our story, expresses our ambition and reflects our vision for the future."
Laurent Bruloy, CEO of Looping Experiences
A visual identity designed to reflect the diversity of our experiences
This transformation is accompanied by a new visual identity created in partnership with the creative agency Blackpizza®.
At the heart of the new logo is an organic shape that evokes movement, the diversity of our experiences, the group's growth and its long-term vision. Expanded into a series of icons and a dedicated colour palette, this identity brings each of Looping Experiences' activities to life while reinforcing the consistency of our brand.
A new milestone in shaping the future
This new identity marks an important milestone in the development of Looping Experiences. It reflects our ambition to continue growing while remaining true to what makes us unique: delivering accessible, authentic and memorable experiences, brought to life by passionate teams and strong local brands across Europe.
The press release is available here and on our dedicated page!
