Who are we?
Looping is an European group of regional leisure parks
Looping is an European group of regional leisure parks consisting of 15 parks of four types. Our aquariums, animal parks, amusement parks and water parks are major local attractions in their areas. We operate in 7 countries - France, the UK, the Netherlands, Switzerland, Germany, Spain and Portugal, and we aim to become the European leader in the regional leisure park market. Our core business is operating leisure parks; client experience and visitor satisfaction are our priorities. We welcome nearly four million and three hundred thousand visitors per year, and all staff members share the common aim of giving our visitors a fun and entertaining family day out.
Our expertise as an operator is the foundation on which we aim to build. The Looping Group aims to triple its business in the next few years, both by developing its existing parks, and by growing its portfolio of activities. We intend to acquire existing regional sites, build new sites and establish management contracts to operate leisure sites for both private and public bodies including leisure park owners, campsite operators, shopping centres, property developers, local authorities and all bodies concerned with tourism development.
The Group's sites are managed independently to enable them to adapt to local conditions. They benefit from support in aspects of the business such as shopping, merchandising, catering services, marketing, digital services, finance and human resources in order to benefit both from pooling resources and from sharing best practice among the group, thus enhancing performance.
Looping was created in 2011 with the takeover of seven parks belonging to the Compagnie des Alpes - the Grand Aquarium in Saint-Malo, Bagatelle, the Grand Aquarium of the Val de Loire, Mini-Châteaux, Pleasurewood Hills, Avonturenpark Hellendoorn and Aquaparc. The Group continued its external expansion by acquiring Cobac Parc in 2012, Isla Magica in 2013, followed by Planète Sauvage, Mer de Sable in 2015 , Fort Fun, Zoo de la Flèche and Amarante Water Park in 2017 and West Midland Safari Park in 2018.
Since 2016, Ergon Capital - a subsidiary of the Groupe Bruxelles Lambert - has been the new reference shareholder for the Group. In addition, the Group benefits from the support of the Banque Publique d’Investissement (BPI). The group’s objective is to become the European leader in the regional leisure park sector by tripling its volume of business in the next few years.